Wright to Holics

DENVER — Internet marketing first began in 1994 with the appearance of the inaugural banner ad on www. wired. com. Since then, internet advertising has exceeded all computer critics? expectations, replacing print advertising as well as taking a good market share away from radio, TV, cable and billboard advertising markets.

Unleaded Software (www. unleadedsoftware. com) in Denver, Colorado has been recognized worldwide for its internet advertising seen on Web sites and even online newsletters like Corporate Apparel Magazine ? The Voice for the Trade. Launched in January 2009, the twice-a month e-newsletter is sent directly to the mailboxes of 60,000 promotional products industry players ? qualified resellers who design decorated apparel programs for their corporate clients.

Jeff Rundles, Publisher of the online newsletter directed to 60,000 readers in the logoed apparel industry, sees internet advertising as the newest low-cost form of advertising?one that he believes will replace some forms of print advertising as businesses build a more recession-proof model.

?Online advertising in a newsletter like Corporate Apparel Magazine cuts through the clutter of large print magazines, delivers pinpoint messages hot-linked to advertiser Web sites for immediate commerce, and drastically lower the cost-per-thousand (CPM) of traditional advertising,? Rundles said. ?Moreover, busy sales executives now turn to the Web and e-newsletters more often for the critical trade information that drives their business. ?

Standardizing internet marketing came next with the Internet Advertising Bureau (IAB) setting guidelines on advertising sizes with the goal of making promotions opportunities on the internet easier to understand, particularly for newbie Web advertisers. ? Basically, the theory of the larger the ad, the more attention it receives?the same notion as print advertising?is in force on the internet.

Size does matter even in cyberspace. It has been proven to directly relate to the number of click-throughs generated?details that will affect your internet marketing strategy.

Pop-up ads literally jump out at the visitor to get his or her attention. ? They are often flash ads that Web surfers can?t help but notice. This attention-getting device drives clicks.

Pop-Under ads (the same size as pop-ups) work the same way, except they pop up underneath the page the visitor is currently viewing so the ad is not seen until the window is closed.

Accepted standards for rectangular and pop-up and pop-under ads are based on pixels:

Medium Rectangle ?? ?300 x 250
Square Pop-Up ?? ??? ?250 x 250
Vertical Rectangle ?? ?240 x 400
Large Rectangle?? ??? ?336 x 280
Rectangle ?? ??? ?180 x 150
3:1 Rectangle?? ??? ?300 x 100
Pop-Under?? ??? ?720 x 300

Just like a print banner ad, internet banner advertisements are prominently displayed, but the advantage in a Web banner is that the consumer can click on it to go to the next level of information about the product or service being marketed. Banner ads are rectangular and horizontal, wide enough to display across the Web page.

Animation or flash on a banner ad commands even more attention from the Web site visitor.

Banner and button ad size suggested by IAB:

Full Banner ?? ??? ?468 x 60
Half Banner?? ??? ?34 x 60
Micro Bar ?? ??? ?88 x 31
Button?? ?1?? ??? ?120 x 90
Button 2 ??? ? ?? ?120 x 60
Vertical Banner ?? ??? ?120 x 240
Square Button?? ??? ?125 x 123
Leaderboard?? ??? ?728 x 90

Skyscraper ads are vertical. More discrete than banner ads, they are popular because the Web site visitor isn?t disrupted from their focus on the site they want to view. Instead, the skyscraper ad offers site visitors another column of information?even if it is advertising?for the visitor to see and read.

Skyscraper ads are especially effective on sites containing hard news that guests are visiting with a specific purpose in mind.

Skyscraper ad sizes suggested by IAB:

Wide Skyscraper?? ??? ?160 x 600
Skyscraper?? ??? ?120 x 600
Half page Skyscraper?? ?300 x 600

Don?t miss out on the opportunity to market your product or service on the internet. Contact Unleaded Software (www. unleadedsoftware. com) for information on internet advertising today.

Taking advantage of online advertising is a great way to increase your sales with added expense. Effectively, you increase the flow of visitors to your site which results in an increase in the number of conversions.

1. Increase Website Visits & Jump Start Sales Revenues

In order to succeed with your new web business online, you must have good traffic volume. There is little to distinguish one web site from another except through online advertising. When you make your web site shine through the masses, your presence will be felt on the internet.

One of the ways you can improve your sales revenues is through the use of internet advertising websites and traffic exchanges. This is a great marketing tool that allows you access to hundreds of other web sites. Exchanging links creates even more traffic flow for your product or service.

2. Advertising Methods That Help Build Your Business

When you use traffic exchanges and advertising web sites, you are actually making use of various different methods of advertising. These include link building, pay per click campaigns and banner advertising. Banner advertising help to focus the readers? attention to the message you are trying to convey. Use clever advertising to bring the attention of potential customers to your web page.

Another advertising method that brings visitors to your site is to exchange web addresses through a traffic exchange. This can be a most effective way to link with many other websites. Many of these links are free to use.

3. The Importance Of Conversion

For small businesses just coming into the marketplace it is particularly important to make your presence known on the internet. You must be noticeable enough to make yourself a significant feature in the competition. Online advertising conducted through advertising web sites and traffic exchange URLs can help a small business to be counted and to become highly visible. Targeted advertising methods help you achieve not only a higher number of visitors to your web site, but also you will have a better likelihood of these targeted visitors purchasing something from your web site.

4. New Methods To Spread Your Message

If you use traffic exchanges and advertising web locations, you are automatically targeting a multitude of sites daily. This type of online advertising place your message on many web sites but brings links back to your own web site by the hundreds.

You must be certain to use only relevant links to your web site, or it could be viewed negatively by the search engines rather than positively. People who visit particular web sites in search of a specific product don?t want to waste time looking at unrelated services and products.

5. Putting Customers To Work

For those customers who know the products or service that they want, you can make effective use of online advertising through traffic exchanges and advertising web sites. This is an example of passive advertising.

You don?t need to search out the customers, they find you because of the web site links you place on related internet sites. This allows you to constantly expand your customer base with minimum effort on your part. The number of people that this form of advertising reaches is constantly expanding and the ranking of your web page increases as well.