Why Wristbands are the Best for Advertising Sponsorship
18 August 2010Wristbands used to control admission and prevent anti-counterfeit ticketing, are ALSO a prime advertising spot for sponsors!
Advertisement and Marketing companies are always looking for a fresh and innovative way to make their products and services noticed, and desired. The best way to do that is to remain one step ahead, and always be the first to introduce the newest, flashiest advertising platform. As certain as that is, finding the “best” way, is far from easy. Two major factors to take into account: “Where is the advertisement, and how often will people see it?” and “How much does it cost?”. These two variables often battle each other for priority, and are rarely maximized simultaneously.
Wristbands are the solution. Wristbands are already in existence for most large (and some small) events like sporting arenas, concert venues and fundraising events, so implementing wristbands as an advertising tool is virtually effortless.
“WHERE IS THE ADVERTISEMENT, AND HOW OFTEN WILL PEOPLE SEE IT?”
How often do you look at your watch? How often do you take a drink? How often do you write something down, or look at your phone? How often do you use your hands, for any function throughout the day? The point is, advertising on wristbands is the most promising place to be noticed by customers, and frequently. It is a 24/7, in-your-face marketing tool. Advertising on an admission wristband, initially intended for tracking attendance or verifying a ticket purchase, is a guaranteed way to reach your customers, and increase their view rates. And wristband manufacturers who use full color customization, are the ideal company to design wristbands for security, advertising and sponsorship. Wristbands that are customized to include discounted future visits, coupons to visit sponsors and “bounce back” incentives, are naturally going to increase traffic for future events and to sponsor locations, long after the initial event has commenced.
“HOW MUCH DOES IT COST?”
There are a variety of wristband styles, sizes and materials available that can vary the cost of each band dramatically. Most wristband companies will offer a wide range of wristband types to cater to every budget. Wristbands made of tear-resistant paper (Tyvek), plastic and vinyl wristbands, incredibly popular silicone wristbands, and even photographic and lenticular (animation) wristbands are commonly available with some wristbands starting at just pennies per band. And if the budget is still not flexible, subsidize wristband costs by advertising main sponsors and supporters on the wristband. Using wristbands as leading advertising space for them, and a virtually FREE security and admission wristband for the venue.
Whether event sites are currently using wristbands or not, it seems obvious to implement this tool for marketing, if not for increased security and revenue protection. And if using wristbands for one, why not save effort and money by utilizing the full capabilities of customized wristbands for all advertising objectives?
LIMITLESS OPPORTUNITIES FOR ADVERTISING USING CUSTOM PRINTED WRISTBANDS
Promote and Advertise Your Event Logo, Products and Services Boost Revenues, Revisits and Repurchases!
When most people think of wristbands, they think “rock concert”, “water park” or “all-inclusive vacation”. And most people are right. Wristbands are typically used to identify customers who have purchased a ticket, registered at a resort or have access to special areas. Although these methods have worked efficiently for years, and people have grown to expect wristbands at venues like these, it seems one very valuable opportunity is being missed. Custom wristbands have limitless opportunities, and are not just effective for marking someone with “VIP” or “UNDER AGE”, but can easily include advertising, and promotional material. Many sports venues and concert tours pull in numerous high-paying sponsors to buy advertising space on billboards, beverage cups and projector screens. As much as these methods can be successful, the existing wristbands that are used for security and identification, that are looked at as often as a wristwatch, are being ignored as advertising space.
Custom wristbands that are used at events like these are often kept for years by visitors, as a memento or keepsake, so knowing that the bands aren’t going to be cut off and thrown out once used is just another reason to apply them as a marketing tool. Some companies use the wristband customization forum to print bounce back opportunities for their customers, suggesting that their “next visit” will be at a discounted rate. For sponsors, using wristbands as a coupon or discount voucher will drive business, after the event, to their locations to redeem their wristband for free or discounted product and services.
The sponsorship portion of customized wristbands is also beneficial for groups and organizations that require an identification system for admission, but don’t have the budget or funding to do so. Making the wristband an advertising platform for major sponsors is an easy, cost-effective way to tackle marketing, and security.
Wristband companies typically offer a wide range of wristband options, and seasoned manufacturers are able to provide full customization services. From paper wristbands (Tyvek), to plastic and vinyl bands, even 3D animation wristbands and full-color photographic wristbands, industry-known manufacturers have custom wristbands for every budget. A good wristband producer will also be able to provide documentation showing that they follow all North American product standards, including lead-free inks and the latest CPSIA standards.
Frequent wristband purchasers that were typically ordering bands to identify guests, have started to include sponsor information, websites and logos. If they are customizing their wristbands for security, why not take advantage of all that advertising space, too?
Caramie Eaid is a copywriter for Medtech Wristbands. If you’re looking for a way to make sure your ads and promotions are noticed and remembered, check out http://www. medtechgroup. com for effective wristband ideas to suit every marketing budget.
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