Wright to Holics

DENVER — Internet marketing first began in 1994 with the appearance of the inaugural banner ad on www. wired. com. Since then, internet advertising has exceeded all computer critics? expectations, replacing print advertising as well as taking a good market share away from radio, TV, cable and billboard advertising markets.

Unleaded Software (www. unleadedsoftware. com) in Denver, Colorado has been recognized worldwide for its internet advertising seen on Web sites and even online newsletters like Corporate Apparel Magazine ? The Voice for the Trade. Launched in January 2009, the twice-a month e-newsletter is sent directly to the mailboxes of 60,000 promotional products industry players ? qualified resellers who design decorated apparel programs for their corporate clients.

Jeff Rundles, Publisher of the online newsletter directed to 60,000 readers in the logoed apparel industry, sees internet advertising as the newest low-cost form of advertising?one that he believes will replace some forms of print advertising as businesses build a more recession-proof model.

?Online advertising in a newsletter like Corporate Apparel Magazine cuts through the clutter of large print magazines, delivers pinpoint messages hot-linked to advertiser Web sites for immediate commerce, and drastically lower the cost-per-thousand (CPM) of traditional advertising,? Rundles said. ?Moreover, busy sales executives now turn to the Web and e-newsletters more often for the critical trade information that drives their business. ?

Standardizing internet marketing came next with the Internet Advertising Bureau (IAB) setting guidelines on advertising sizes with the goal of making promotions opportunities on the internet easier to understand, particularly for newbie Web advertisers. ? Basically, the theory of the larger the ad, the more attention it receives?the same notion as print advertising?is in force on the internet.

Size does matter even in cyberspace. It has been proven to directly relate to the number of click-throughs generated?details that will affect your internet marketing strategy.

Pop-up ads literally jump out at the visitor to get his or her attention. ? They are often flash ads that Web surfers can?t help but notice. This attention-getting device drives clicks.

Pop-Under ads (the same size as pop-ups) work the same way, except they pop up underneath the page the visitor is currently viewing so the ad is not seen until the window is closed.

Accepted standards for rectangular and pop-up and pop-under ads are based on pixels:

Medium Rectangle ?? ?300 x 250
Square Pop-Up ?? ??? ?250 x 250
Vertical Rectangle ?? ?240 x 400
Large Rectangle?? ??? ?336 x 280
Rectangle ?? ??? ?180 x 150
3:1 Rectangle?? ??? ?300 x 100
Pop-Under?? ??? ?720 x 300

Just like a print banner ad, internet banner advertisements are prominently displayed, but the advantage in a Web banner is that the consumer can click on it to go to the next level of information about the product or service being marketed. Banner ads are rectangular and horizontal, wide enough to display across the Web page.

Animation or flash on a banner ad commands even more attention from the Web site visitor.

Banner and button ad size suggested by IAB:

Full Banner ?? ??? ?468 x 60
Half Banner?? ??? ?34 x 60
Micro Bar ?? ??? ?88 x 31
Button?? ?1?? ??? ?120 x 90
Button 2 ??? ? ?? ?120 x 60
Vertical Banner ?? ??? ?120 x 240
Square Button?? ??? ?125 x 123
Leaderboard?? ??? ?728 x 90

Skyscraper ads are vertical. More discrete than banner ads, they are popular because the Web site visitor isn?t disrupted from their focus on the site they want to view. Instead, the skyscraper ad offers site visitors another column of information?even if it is advertising?for the visitor to see and read.

Skyscraper ads are especially effective on sites containing hard news that guests are visiting with a specific purpose in mind.

Skyscraper ad sizes suggested by IAB:

Wide Skyscraper?? ??? ?160 x 600
Skyscraper?? ??? ?120 x 600
Half page Skyscraper?? ?300 x 600

Don?t miss out on the opportunity to market your product or service on the internet. Contact Unleaded Software (www. unleadedsoftware. com) for information on internet advertising today.

Classified advertising refers to the form of advertising that allows private individuals to advertise for their products and services, as opposed to the standard form of advertising, which is designed almost exclusively for corporate entities or companies. Classified advertising is more common in periodicals and newspapers. A classified ad can vary in content, from offering as little information as the item for sale and a telephone number to providing potential customers with thorough descriptions of the product being sold, contact address and name, and so forth. As detailed as the ad may be, graphics or pictures of the products are hardly ever found, though logos are quite common.

This form of advertising bears the name of ‘classified’ due to the fact that products and services are grouped under headings that classify them. Another difference between classified advertising and display advertising is that the two are grouped in distinct sections of the newspaper or other periodicals, and the latter typically contains graphics in addition to the content. However, there is a combination between the two forms of advertising, which is referred to as classified display advertising. Classified advertising is largely used by companies when they want to recruit staff for their job openings.

Classifies advertising has found its way to radio and television, and, most recently, to the Internet as well. The difference between the online classified advertising and the traditional form of advertising is that ads on the Internet have the tendency of being longer due to the fact per-line pricing model, which is employed in traditional advertising, is not used online. Subsequently, there is no need for abbreviations that would save space and money.

Online classified advertising comes with a series of advantages, such as a wider audience scope, the possibility of fostering a greater sense of urgency, the ability to be searched ore readily, low cost structures, the self-policing nature, and the tendency towards being local. Some companies may even offer free online classified advertising services at an international level. Other companies tend to focus on a smaller region, such as their hometown or another urban region.

An increasing tendency towards specialization was brought about by the development of the online classified advertising sector. Both the general marketplace and the vertical markets for classified adverting are developing fast, and the websites dedicated to classified function a lot like search engines, in that they are typically vertical in nature, and they provide platforms for buyer or seller niche markets.

Some of the services offered by companies that specialize on online classified advertising include the possibility of loading your ad instantly and uploading unlimited images. Once you have posted an ad, you can edit it anytime or upgrade it in order to make it stand out from the other ads in the same category. The ad will then be displayed throughout the network that the company administers.

Given the notable advantages brought about by the advent of the online version of classified advertising, it is safe to say that, pretty much like all the other things that have found their way towards the ‘world wide web’, this form of advertising has already become and will continue to be a success story.

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