Wright to Holics

If you have ever advertised and marketed online, you have noticed that every click-through is not worth the price paid for it. Many potentially interested web surfers often only stay on your web property 2 to 5 seconds, and it is very difficult to inform potential buyers of the attributes of your products in that small window of time. In the past companies have sought to over come this problem by various methods such as, creating flashy websites, placing crucial information at the top of the page and purchasing larger numbers of ads to play the numbers game. The only problem is as time has progressed these have all been saturated concepts. These days, flashy websites are a dime a dozen, visitors scan web pages, zipping right past well placed, crucial information and buying large numbers of ads is expensive. Everyone is purchasing as many ads as they can afford. This intense jockeying for advertisement position has resulted in higher ad prices due to supply and demand and the subsequent raising of the barrier to quality advertising for small business owners.

Advertising, advertising, advertising, that is what grows a small business into a large business. Most small business owners find that they can not advertise in high traffic areas because the cost to do so is just too high.

Businesses that can afford the high cost of advertising online are usually better established firms. So, it is not uncommon for business owners to have a large dream held back by financial inequality.

Face it. Careful planning only gets you so far. Then you need money. The wall of “how do I get heard” appears taller than ever. Sure, small business owners can advertise on the same websites as big business, but it is a grim reality that the more money you have the better you can acquire premium advertising spots. Smaller businesses are pushed to areas that receive significantly less traffic. This makes for a disheartening reality check as small business owners realize that big money accounts get the prestige and carefully sought after notoriety. Even with pay per click, search engine marketing, the small business person quickly discovers that major keywords are beyond their reach. . If they advertise on a particular high traffic word their ad will appear several pages beyond the depth most searchers are willing to dig. You see, when searchers use search engines they typically look for their interests on result pages 1 – 5 maybe 1-7, If they don’t find what they are looking for, they usually try a different keyword search to locate what they are looking for. If your ad is on page 8 or 25 for that matter, your ad does not get seen. This is why conventional advertising does not work very well for small business.

Since the small business can’t out bank roll the larger firms, they must out maneuver them. They must be willing to do more, not spend more while focusing on the quality of visitors as well as the quantity. I mean, making each visitor count in some form or fashion. A new advertising method, called error marketing (www. errormarketing. com) prepares the visitor to stay on your web property longer, before the visitor actually arrives on the site. , thus removing the advertising barrier for small businesses. Error marketing is placing small budget marketers on an even playing field with big business.

The “how to advertise” hurdle is one that has confused many would-be CEOs. Your product won’t sell if no one knows about it and its features.

We know that the ability to gain large-scale advertising can make a product successful but the cost of gaining that large amount of exposure can be enormous. A new advertising website TypoBounty. com is breaking down the barriers to small business advertising.

TypoBounty. com allows small businesses to offer bounties or small cash rewards for any errors that can be found on their website. Searchers come to the website looking for errors, reading the entire website. The visitor catches the full impact of your sells pitch and helps improve your sells pitch. This greatly increases the potential that they will purchase your product. Small businesses gain a visitor that is very attentive to the offer, and will read more of your offer. After all of your website’s errors are found and eliminated, the small business still receives massive amounts of traffic from visitors looking for errors.

If errors are found, owners pay the visitor a nominal fee for reporting it. In return, the owner gains massive amounts of traffic, from individuals that stay on their website longer catching the full impact of their sells pitch. The visitors are willing to read more of the site’s content, thus presenting the marketer a greater opportunity to sell. A side benefit is visitors learn enough about products to tell friends. With TypoBounty. com, the advertising is cheap, plentiful, expandable and helpful in making the small businesses grow.

“I was a little discouraged at first. ” Says David Anderson, “ I just couldn’t find a way to break through the advertising ceiling. But since error marketing began, that ceiling has been blown apart. People dig TypoBopunty. com with such commitment my ad has a better chance of being seen often. Of course, it is best to be on top but even the bottom ads benefit. To find errors on my website, visitors must catch the full impact of my sells pitch. I like that. ” Visitors dig deep into the site for opportunities to earn money for finding errors. So it matters very little where an ad appears, it can still receive massive amounts of traffic. Visitors to the small business’s websites bring with them bulging online money accounts filled with disposable cash. If they want the company’s product, they can buy it.

In a small business, every dollar matters. So, investing large amounts of money in advertising techniques that only result in 2 second visits to one’s website is very counter productive. Using the error marketing technique, increases the stickiness of the advertiser’s website. Visitors don’t just click over and click back. They stay. With more people knowing substantially more about a product and its benefits comes the increase likelihood of a purchase, referrals and residual word of mouth advertising.

Holly Springs, N. C. – David Chapman, Founder and CEO of 919 Marketing, a nationally recognized marketing, consulting and public relations agency located in the Triangle, has announced the firm earned a spot on Business Leader Magazine’s 2009 Top 100 North Carolina Small Businesses list.   Recognizing the top small businesses throughout the state, Business Leader Magazine ranked more than 280 nominations based on revenue growth (both one-year and five-year growth), business achievement and community involvement. Winners named to the Top 100 Small Businesses in North Carolina list will be featured in the special June edition of Business Leader Magazine.

“It is truly an honor to be recognized as one of the top 100 small businesses in North Carolina,” said Chapman. “919 has worked extremely hard to ensure our clients are able to discover their competitive advantage and drive profitable business growth. Winning this award is a testament to those clients who put their faith in 919 Marketing, as well as our talented and seasoned professional staff. ”

Additional criteria for nominees included the following: North Carolina based business for at least five years, less than 100 employees, majority of sales within the state of North Carolina and honors and awards throughout the previous calendar year.

For more information about 919 Marketing, visit www. 919marketing. com.

About 919 Marketing Company:
919 Marketing is a nationally recognized marketing, consulting and public relations firm with a proven track record of helping underdog companies of all sizes discover their competitive advantage and drive profitable business growth.   Headquartered just outside of North Carolina’s Research Triangle Park, 919 was founded over a decade ago by CEO David Chapman. 919 is an unconventional firm with an uncanny ability to develop winning marketing strategies for a roster of companies including The Rosetta Stone, Kerr Drug and Jersey Mike’s Subs.

919 marketing provides strategic planning, public relations, interactive marketing and creative development services – each utilizing proven processes that have been refined and validated over hundreds of client engagements. For more information, visit www. 919marketing. com.