Wright to Holics

Webwindows, a leading media agency in the UK, recommends that to make the best use of their advertising dollars, online companies should advertise in the print media. Despite the onslaught of the online media, it is to the print media that people turn when they have to make their purchase decisions. Webwindows stand is supported by the latest research findings, all of which clearly highlight the fact that people place more confidence in the newspapers and magazines than on advertisements on the Internet. According to Webwindows, the reason for this is that the advertisements in the newspapers are paid advertisements and this somehow reduces chances of fraud.

Webwindows believes that it becomes all the more imperative for small and medium sized companies to advertise in the print media in times of recession. This is because, according to Webwindows, more and more people turn to the newspapers to find out what is happening and understand why it is taking place. So newspapers in difficult times have a much wider audience than during normal times.

Another reason why Webwindows encourages online companies to consider focusing their advertising spend on newspapers is that it proves more cost-effective in the long run. If you are advertising on the Internet, you are spending money on buying keywords and running a PPC campaigns. According to Webwindows, if you do a cost analysis of your advertising results, you will find that your spend can be really high because you are paying for clicks that are not turning into conversions. So Webwindows believes that your return on investment can be significantly higher if you advertise in the newspapers.

Capitalizing on the power of the print media in promoting sales, Webwindows has a special page, called the Webwindows page, which appears as a color supplement in seven leading newspapers in the UK on the weekends. The Webwindows page is dedicated to small and mid sized online companies who can advertise their offerings in newspapers and magazines in the UK. Advertising with Webwindows is cost-effective and provides you with a ready audience of over 5 million readers who go through the Webwindows page every week. The advantage to online companies is obvious. Your advertisement is read by a highly targeted group of people who are actually looking for online bargains, products and services.

Webwindows builds its case by pointing out that by advertising in the newspapers, online companies can further build their customer base and target those people who are not so tech-savvy. All these people have to do is to read the advertisement on the Webwindows page, log on to the net and find out more information or simply purchase the product if the company is offering options for online purchasing.
If you advertise with Webwindows you can gain from their experience and expertise. The Webwindows representatives will help you choose the best newspaper that can meet your requirements in terms of reaching your target customers and markets.

Though online media has taken the advertising and marketing world by storm by virtue of its cost effectiveness and its global reach it is yet not in a position to take on the might of the traditional or the offline media on the basis of its merits. So the perfect solution for a company is to combine the merits of both online and offline media advertising to promote products and services, create brand awareness, or sell its goods.

Before we proceed, let us first discuss the methods of online advertising to strengthen our case as to why offline media advertising is beneficial to your business.

The most prominent advertising and marketing medium for your products and services is the website. One important pre-condition for the website to really function as an effective medium is that there should be visitors to it. To drive traffic to a website, online companies use search engine optimization techniques such as the use of the right keywords, RSS feeds etc. Yet given that there are millions of registered websites and majority of them opting for these methods to increase traffic, the job becomes very complex. While the importance of search engine optimization techniques can not be undermined, businesses and organizations can improve traffic to their websites by advertising in offline media to spread their message and create an awareness of their websites. For example, you can advertise with Web Windows, UK who make colour advertising in the weekend supplement sections of seven broadsheet newspapers accessible for smaller advertisers. The huge national exposure that comes of appearing in these publications helps website owners substantially increase their traffic. The reason for this is obvious. Newspapers have a wide audience reach and statistics reveal that majority of the people do browse through them more leisurely during the weekends. So if you advertise in a newspaper, chances are that your potential clients would be able to see the advertisement of your website. So all said, through offline advertising you can target your required age groups and social demographics and reach consumers with higher disposable incomes.

Then again, another option for online advertising is Google’s AdWords program that lets you bid for certain keywords that define your product or service. The trouble with this is that you have to pay higher for keywords to be placed on the first page of the search results. Secondly, you have to pay for every click that is recorded on your advertisement. But the catch here is that all clicks may not convert into sales which means that you have to pay for clicks that do not have any conversion value. So why not re-plan your advertising budget and more so if you are a small business, and take advantage of offline media such as newspapers and national magazines to advertise your offerings? As already stated, offline media is still extremely powerful and not all people go to the Internet to search for offerings. However, if you place an advertisement in the newspapers defining clearly the advantages of your products and services, you can tempt the not-too-savvy Internet users to simply log on and visit your website.

Going by the above discussion, if yours is a small business the best option to increase the traffic to your website would be through offline media advertising of your website. You can use the services of Web Windows, an online company based in the UK, which ensures that every advertising pound you spend is spent wisely. Through them, you can have your advertisement placed in all major newspapers in the UK at effective costs. Advertise and see the results for yourself.